Steven Faria, Owner & Bookkeeper
Beyond the Books
Stop worrying about your books.
Leave them to me, and let your business thrive.
What I’ll Do For You
From setting up your books to complex financial tracking, here’s the reliable support I’ll offer your business, no matter where you currently stand.
Monthly Bookkeeping
Starting at $45 per month, you’ll receive:
• Weekly categorizations of business expenses
• Monthly reconciliations of bank and CC accounts
• Monthly Profit & Loss statements – plus any additional report you might need
• Straightforward analysis of the above report(s)
QuickBooks Setup
A one-time setup for $105 includes:
• Full setup of your QuickBooks Online company
• Transfer of data from your previous system or spreadsheets
• Vendor and customer profiles created and organized
• First 50 transactions categorized for free
Bookkeeping Catch-up
From $75 per 100 transactions, this service includes:
• We’ll categorize and reconcile past transactions
• Organize months (or years) of backlogged records
• Prepare clean books for tax season or seeking funding
Accounts Payable
For $8 per bill processed, you receive:
• Accurate recording and tracking of vendor bills
• A smoother, more streamlined payment workflow
• Timely payment scheduling to avoid late fees
• Ongoing vendor record management
Accounts Receivable
For $10 per account managed, you’re given:
• Professional invoicing and billing to your customers
• Less time focused on collections
• Payment tracking to stay on top of what’s owed
• Follow-ups to reduce overdue balances
Sales Tax Filing
At $25 per filing, you’ll get:
• Accurate filing and remittance of sales tax
• Ongoing compliance with local licensing and deadlines
• Support for single or multiple jurisdictions
Detailed Profitability Tracking
Want more than just a general Profit & Loss report? With detailed tracking, I’ll assign transactions to specific areas, such as projects, teams, or locations, so you can see exactly what each brings in, what it spends, and how much supports your general overhead.
This pricing adds a percentage on top of your base monthly rate, per unit being tracked.
Projects and Jobs
Know profit per job
Monitor cash flow for individual projects.
This helps with profitability, budgeting, and decision-making.
7% to monthly rate per project.
Multiple Locations
Compare performance
Separate and compare performance by location.
This is ideal for brick-and-mortar or region-based operations.
12% to monthly rate per additional location.
Class tracking
See what’s working
Break down cash flows by business function, to see which areas drive profit or need support.
A “Class” in QBO may be a department, service line, sales team, etc.
3% to monthly rate per class.
What Happens Next?
Option 1 – Get a Ballpark Pricepoint
If you just need an estimate for now, then use our pricing calculator to see what your bookkeeping might cost based on your business size and needs.
Option 2 – Fill out a Quote Request
Are you ready for your quote, but having a hard time fitting a consultation into your calendar? Fill out a quick form with key info about your business. I’ll send back a custom quote, no phone call needed.
Option 3 – Schedule a Consultation
If you prefer to talk things through, then let’s hop on an in-depth 45-minute call to walk through your bookkeeping needs and see that we’re a good fit.
Whichever Option you Choose;
First, I’ll look over your details and numbers to confirm a quote. This may include an invite to your QuickBooks file or sending recent business checking/credit card statements.
Next, after accepting a quote, we’ll sign a service agreement with deliverables and terms.
Then, with your first payment, I’ll get to work on your monthly books, catching you up, or setting up your QuickBooks file.
Let Your Business Bloom
From Steven Faria, Owner and Bookkeeper
At S&W Books, I feel that every business, no matter how small, should be able to get the insights and help they need from their accounting. That’s why I keep my pricing affordable, making my services accessible.
My mission is to also provide bookkeeping services that specifically serve your business’s needs. If there’s a service I provide that’ll help you, I’ll let you know. At the same time, if a service wouldn’t make sense for your business or size, then I won’t offer it to you.
No matter what, you’ll get the clarity you need out of your finances, as I ensure accurate, organized, and up-to-date books. With this level of clarity, you’ll be able to make informed decisions and focus on growing your business, without thinking twice about the numbers you’re working with.
My Commitment to Ethics and Excellence
As a professional bookkeeper, I adhere to the highest standards outlined by the American Institute of CPAs (AICPA) and other industry organizations. I exercise these principles to guide my work: responsibility, public interest, due care, integrity, objectivity & independence, and scope & nature of services.
Frequently Asked Questions
I already have a CPA, why would I need a bookkeeper?
CPAs are great partners during tax time, but most don’t handle monthly bookkeeping – and when they do, it’s usually quarterly or annually.
As a specialized bookkeeper, I handle your books month to month, giving you timely insights, and offering faster communication than you’d typically get with a CPA. My services also start as low as $29/month, compared to the $200–$300+ many CPAs charge for similar work.
Is my business too small for bookkeeping?
No business is too small for proper bookkeeping, especially when you’re just starting out. Organizing your finances early helps you make smarter decisions, catch issues before they snowball, and start growing with confidence.
That said, it’s generally recommended to put 1–3% of your business’s revenue toward accounting. That means:
• Start with spreadsheets or a free service
• Switch to QuickBooks Online once you’re making $5k–$12k annually
• Consider hiring a bookkeeper (like me, starting at $30/month) once you’re earning $15k–$48k annually
When should I outsource my bookkeeping?
Beyond budget, consider outsourcing if:
• You don’t have a background in accounting or finance
• Doing your own books is costing too much time or energy
• You want more accuracy and peace of mind
Sometimes it’s not just about what you’re able to do, but what your time is worth.
Do I need a bookkeeper if I already have QuickBooks or similar software?
Accounting software is a great tool, but it doesn’t replace bookkeeping knowledge. Without experience, it’s easy to make costly mistakes, like misclassifying expenses or missing out on valuable tax deductions.
You might be able to track income and spending, but that’s not the same as accurately splitting expenses into IRS deduction categories or organizing them in a way that gives you meaningful insight.
A properly classified chart of accounts also builds a useful Profit & Loss report, and understanding that report is much easier with a bookkeeper’s help. Beyond keeping your records clean, I can help you interpret your numbers and use them to make smarter decisions.
A professional bookkeeper makes sure your books are accurate, tax-ready, and actually working for your business.
Services
What is TPT, and how can you help with it?
In Arizona, “sales tax” is called Transaction Privilege Tax (TPT), and it’s paid by the business, not the customer, even though it’s typically collected from them.
TPT applies to most product-based businesses, and also to certain service providers like general or specialized contractors.
I can help you apply for your TPT licensure in the right city and county jurisdictions. Whether you need to file monthly, quarterly, or annually, I’ll file and remit on your behalf, making sure you stay compliant with all tax rates and rules.
If you’re not sure whether your business is subject to TPT, I can help you figure that out too.
Do you run payroll?
I don’t process payroll directly, but I partner with QuickBooks Payroll, which integrates seamlessly with QBO and is one of the most affordable options out there. If you’re already using QBO, it’s a smooth setup, and I can help you get started.
While I’m not a payroll processor, I understand how payroll works and can:
• Answer questions about employee vs. contractor classification
• Help track payroll expenses and liabilities accurately in your books
• Coordinate with your payroll provider to make sure everything stays clean and compliant
Whether you already use a payroll system or need help choosing one, I’ll help make sure it fits your needs and maps cleanly to QBO.
My QuickBooks file is a mess, can you clean it up?
Absolutely. Messy books are more common than you think, and I offer catch-up and cleanup services tailored to the level of correction needed.
Here’s how it usually works:
• If transactions are miscategorized, I’ll undo and recategorize them properly.
• If account balances don’t match your bank statements, I’ll roll back reconciliations and fix them.
• If personal transactions are mixed in, I’ll reclassify them and remove the personal account(s) from the business books once balances are corrected.
In rare cases, starting a fresh QBO file may be the cleanest option. Most of the time though, your clean-up will look like a standard catch-up with a slight markup based on the extra work required.
If you’re unsure, I can review your file and let you know exactly what’s needed.
When and how will I be billed?
For monthly services, I bill on a monthly basis, before services are provided. For your first month, I’ll send a detailed invoice so you can see exactly what you’re paying for. After that, you’ll be placed on recurring payments to keep things easy on your end.
For project-based work like a catch-up or setup, I’ll quote you a one-time price, broken down in an invoice. You’re welcome to pay all at once, or we can break it into phases – just note that I begin work after payment is received for each portion.
Working Together
How often will I get reports or updates?
With my monthly bookkeeping, I update your books twice a month. At the start of each month, once your accounts are reconciled and accurate, I’ll send over your Profit and Loss along with any other reports you’ve requested, plus my analysis of your numbers.
As for communication, I respond within 24 hours of any call or email. If you’re facing an issue, I’ll stay on it until it’s resolved or your question is answered.
Will I stay in control of my business operations?
100%. My job is just to organize your books and give you clear financial insights. You’ll then use that information to make smarter, more informed decisions, but you’ll remain in full control of your business at all times.
I’m always happy to offer guidance based on what I see in your reports – but every choice, whether it’s applying for a loan, buying new equipment, or growing your team, is entirely yours to make. For larger decisions, like major investments in the business or tax strategy, I recommend to bring a CPA into the loop. Day to day though, I’m here to support you, not to steer the ship.
What do I need to send to get started, and is it secure?
After our consultation, I’ll need to review recent transaction data in order to put together an accurate quote. If you’re already using QuickBooks Online, you can simply invite me to your Company. If not, you can either grant access to your current system or send over your last three months of statements for each business account.
For document sharing, I use Google Drive for non-sensitive files like bank statements, Profit & Loss reports, and purchase records — the kinds of documents I use for reconciliations and categorizations. While Drive is encrypted and HIPAA compliant, I use a more secure file-sharing service for sensitive materials such as checks or payroll documents.
Do you offer one-time consultations or just paid services?
All of my initial consultations are completely free. These meetings are meant to uncover the specifics of how your business operates and what your bookkeeping needs really are. I’m happy to meet with you, talk through any challenges you’re facing, and take a look at your current system to help identify potential issues.
After the consult, I’ll give you my honest recommendation on what could be done to improve the health of your books and help you get the insights you need.
Strategy
Is a Sole Prop, LLC, or S Corp best for me?
It depends on your business’s size, goals, and stage, but generally:
Sole proprietorships are the simplest and cheapest structure to start with, but will leave your personal assets unprotected if the business takes on debt or gets sued.
I often recommend forming Limited Liability Companies over staying a Sole Prop. It:
• Protects your personal assets from business liabilities
• Makes you eligible for most business checkings, credit, and loans
• Allows for a more flexible ownership structure
• Offers pass-through taxation, avoiding corporate double-taxation
An S-Corp isn’t a business structure like an LLC; it’s a tax status you elect through the IRS. S-Corps aren’t necessarily better than LLCs – just different.
We can go over the pros and cons of each to figure out which makes the most sense for your business and growth goals.
Can you help me maximize profits?
Yes, helping you increase profits starts with clean, organized bookkeeping. You can’t grow what you can’t measure, so my first step is making sure your books clearly show where your money is going and what’s coming in.
I’ll structure your chart of accounts to break down expenses in a way that makes sense for your operations. This gives you clearer Profit & Loss reports, allowing you to spot areas of overspending and compare your costs with other providers or vendors.
If you want to dig deeper, I offer profitability tracking by project, location, or other areas of operations. With more thorough tracking, you can see what’s working, what’s not, and where to focus your time and resources. With this kind of visibility, you can cut waste, price more effectively, and make smarter decisions that support long-term growth.
Can you help me pay myself more consistently?
Yes, and consistent pay starts with consistent visibility. Once your books are in order, you’ll have a clearer picture of your monthly net profits and cash flow. That clarity makes it easier to plan how much you can pay yourself on a regular basis, rather than guessing or relying on whatever’s left over.
Together, we’ll look at how your income should be split – starting with covering your operating costs and then paying down debt, reinvesting in growth, or setting aside a flat monthly salary. The goal is to build a system where your pay is planned, predictable, and sustainable.
Will you help me pay less tax?
Of course; one of the biggest reasons to keep accurate books is to maximize your tax deductions. When your chart of accounts is properly aligned with IRS expense categories, and your transactions are correctly categorized by someone with experience, you’re far more likely to capture every deduction you’re entitled to.
Throughout the year, I’ll keep your records clean and audit-ready, making tax time smoother and potentially reducing your tax liability.
For more advanced tax strategies, like how to time asset purchases, structure your compensation, or reduce self-employment taxes, I recommend working with your CPA. But solid bookkeeping is the foundation of any good tax plan, and that’s where I’ve got you covered.
Starting your Business
Do I need a business license?
While the state of Arizona doesn’t issue general business licenses, most cities and towns do, and many require you to register before operating. Depending on your industry, you may also need additional licenses or permits at the local, state, or federal level.
Some businesses are exempt, but it depends on where you operate and what you do. I can help you figure out which licenses or permits apply to your business and guide you through the application process if needed.
How do I start a business?
The process will look a bit different for every type of business, and will depend on if you want to start as a Sole Prop or LLC. Generally, it’s great to have a plan in place before getting started in any capacity.
For an LLC in Arizona, the typical process includes:
• Filing your entity with the Arizona Corporation Commission (ACC)
• Applying for an EIN through the IRS
• Registering for any necessary licenses or permits, depending on your city and industry
• Opening a business checking account to separate personal and business finances
• Handling basic admin work, like setting up a website, business email, and social media presence
I’m more than happy to offer advice or help you walk through these steps. If you already have a business plan or idea in mind, I can help you think through the financial side of things too.
I’d strongly recommend contacting your local Small Business Development Center for guidance, too.
Get in Contact
Hours, in MST
Monday – 9am-5pm
Wednesday – 9am-5pm
Friday – 9am-5pm
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